'In search of incredible'

The ASUS N Series and ZENBOOK™ laptops feature the latest case design, processors and ASUS SonicMaster technology, co-developed by the world-famous Bang & Olufsen ICEpower®.

As part of an awareness campaign, a clear-sided truck was developed which houses plinths with the laptops. Each laptop controls a part of a band (e.g. drums) and the public can see the laptops and interact by triggering each part of the band – creating an interactive musical experience that demonstrates the sonic qualities of the laptops. The truck graphics feature photography by the award-winning photographer Don McCullin.

In addition to the truck shown here, we also created a breakdance mat for the purpose of some guerilla marketing activity and a shopping mall display featuring fully branded listening booths and sales counters, including a large QR code on the top surface of a plinth so that shoppers viewing from upper floors could scan the code using their smartphones to be taken to the Asus 'in search of incredible' campaign website.

ASUS Clear Idea truck

Truck graphics for an experiential marketing campaign (for iD Experiential).

Watch the ASUS UK video (Youtube) showing the truck in action.