British Land

British Land are one of the largest property companies in the UK. They own and manage 27 million sq ft of retail properties and prime London office space occupied by some of the best known retailers and some of the largest financial services companies.

First the Britannia face was redrawn to look more female, then every element of the symbol was explored to simplify the form and allow the marque to work at small sizes. The typography was updated and individual letterforms redrawn to create a unique and unified whole.

British Land logotype

British Land logo refresh (for CDT Design)