City & Guilds

City & Guilds is the UKs leading awarding body, offering more than 500 qualifications across 28 industry sectors, through 8500 approved learning providers.

We updated the existing City & Guilds logotype, replacing the serif face with a sans face to create 'a modern classic' as requested in the brief. The typography was based on Congress Sans, but was significantly redrawn to create a harmonious logotype. In addition, there were subtle changes made to the lion marque to help it harmonise with the new typography.

Subsequently, new corporate identity guidelines were produced, a new photographic style developed and many pieces of collateral produced in the new style. Most significantly, new certificates were designed. The value that a City & Guilds certificate conveys upon the holder is considerable; so not only did the new certificates have to look every bit as valuable as they indeed are – but anti-forgery measures were employed that make it harder to forge a City & Guilds certificate than it is to forge banknotes.

City & Guilds logotype

City & Guilds logo refresh (for CDT Design)

Walled Garden brochure

Printed brochure


Page from City & Guilds guidelines showing certificate