CPW Nestlé

Here is an example of one of many special pack artworks that were created for various promotional offers. Everyone is familiar with cereal pack offers, but designing fronts and backs of packs presents a number of challenges – not least of which is maintaining the correct balance between prominence of the offer and maintaining pack recognition. Here, the castle wall device allowed flexibility by removing bricks until the original pack was clearly visible yet framed by the offer graphics.

Knights' Kingdom pack

Front of pack Lego Knights' Kingdom offer
(For WK360)